The challenge
Agent turnover meant constant one-off reprints at high per-unit cost
Real estate
Business cards for a Business Bay real estate brokerage
In short
Individually personalised cards for 46 agents, reprinted as the team grows. Printed on 400 gsm art board in 23,000 cards (500 per agent) using digital with variable data, finished with soft-touch lamination, spot uv on the logo, and delivered in 3 working days for the initial run, 24 hours per reprint.
Job specification
| Client | Business Bay brokerage, 46 agents |
|---|---|
| Industry | Real estate |
| Requirement | Individually personalised cards for 46 agents, reprinted as the team grows |
| Materials | 400 GSM art board |
| Quantity | 23,000 cards (500 per agent) |
| Printing method | Digital with variable data |
| Finishing | Soft-touch lamination, spot UV on the logo |
| Turnaround | 3 working days for the initial run, 24 hours per reprint |
How we solved it
Built a locked template with variable name, RERA number and mobile, so a new agent's 500 cards are a data change, not a new setup.
Result
Per-agent reprint cost dropped by about 40% and cards now ship next day.