The challenge
Previous paper menus were curling and staining within two weeks on terraces
Food and beverage
Menu printing for a Dubai Marina restaurant group
In short
Indoor and terrace menus that survive humidity, plus seasonal inserts. Printed on synthetic waterproof stock 350 micron, laminated 350 gsm covers in 480 menus and 1,200 inserts using digital, finished with round-cornered, matt laminated, screw-post bound for insert swaps, and delivered in 5 working days.
Job specification
| Client | Marina hospitality group, four venues |
|---|---|
| Industry | Food and beverage |
| Requirement | Indoor and terrace menus that survive humidity, plus seasonal inserts |
| Materials | Synthetic waterproof stock 350 micron, laminated 350 GSM covers |
| Quantity | 480 menus and 1,200 inserts |
| Printing method | Digital |
| Finishing | Round-cornered, matt laminated, screw-post bound for insert swaps |
| Turnaround | 5 working days |
How we solved it
Moved to synthetic stock for terrace copies and a screw-post binding so seasonal inserts change without reprinting the covers.
Result
Menu replacement cost dropped by roughly two thirds across the four venues.